Privacy policy

Hyperama plc understands that your privacy is important to you and that you care about how your personal data is used. We respect and value your privacy and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Information About Us

This privacy policy covers the activities and services of Hyperama plc and all trading styles of this company, which includes JK Foods.

Hyperama plc is a ‘controller’ of your personal data and are referred to as ‘we’,’us’ or ‘our’ in this Privacy Policy

Hyperama plc is registered with company number 02667340, registered address Hyperama, Bull Close Road, Lenton Industrial Estate, Nottingham, NG7 2UT. We are registered with the Information Commissioner’s Office, or ICO, under registration number Z6436831.

If you have any questions in relation to this privacy policy, please contact email or write to Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT

What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.

What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our or my collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.

b) The right to access the personal data we hold about you. Part 10 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.

d) In certain circumstances, you can also ask us to erase or restrict the use of any of your personal data that we process.

e) Rights relating to automated decision-making and profiling. We do not currently use your personal data in this way, but will notify you by updating this privacy policy if this changes.

If you are unhappy or have any queries about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What Personal Data Do We Collect?

a) If you submit an enquiry via email, or the contact us / enquiry pages on our websites, we will collect your name and contact details.

b) When you become a customer and register for an online customer account or complete hard copy application forms, we may collect and use some or all of the following personal data (this may vary according to your relationship with us):

c) When you become a supplier, we may collect and use some or all of the following personal data (this may vary according to your relationship with us):

d) We may also indirectly collect and use the following personal data about you

e) If you shop with us through our website or App

How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:


If you choose to hear from us, we may send you information based on what is most relevant to you or things you have told us you like. This may be by post, email, SMS(text) or telephone

Changing your preferences

You can change your marketing preferences at any time by following the simple opt out instructions on any post, email or SMS communication we send you, by emailing OptOut@hyperama, or by writing to us at: Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT

However, there are some communications that we still need to send, for example, statements, direct debit notifications, contract price change notifications.

How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary for our purposes, including the purposes of satisfying any legal, accounting, or reporting requirements. If you have any queries about data retention, then please email

The security of your personal data is important to us, and to protect your data, we take a number of important measures, including the following:

Disclosure of your personal data

Your personal data may be shared for one of the following purposes:

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.


Cookies are small text files stored on your computer when you visit certain websites. We use first party cookies (cookies that we have set, that can only be read by our website) to personalise your online experience. We also use third party cookies (cookies that are set by an organisation other than the owner of the website) for the purposes of website measurement and targeted advertising.

How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details

Email address:

Postal Address: Data Protection Officer, Hyperama, Lenton Industrial Estate, Nottingham, NG7 2UT

We may need to verify your idendity in order to process your request and ask you to provide valid identification documents to allow us to do so.

Changes to this Privacy Notice

Hyperama plc may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available on our website.